Marketplace pricing with margin, checked before it goes live

What SmartPricing is, and what it is not

Most marketplace pricing tools start from the outside: they watch competitor prices and suggest a reaction. SmartPricing starts from the inside. Whatever the reason for a price change, whether a competitor move your team has noticed, a category plan, a stock situation or a request from a channel manager, SmartPricing asks one question before the new price goes live: what does this price leave us per unit, and can our stock support what it will do to demand?

SmartPricing does not scrape or monitor competitor prices. It is the margin and stock check that should sit behind every price change, however that change was proposed. In the words of the SYNC AI scenario, the goal is to evaluate the competitive move without sacrificing margin blindly.

That distinction matters because a price change rarely affects only price. A lower price on Trendyol changes the contribution of every order that follows, changes how fast the stock sells, and can change how advertising on that product pays back. A higher price on Hepsiburada can protect margin while pushing demand to another channel. SmartPricing reads those effects from the same synchronized data, so the answer reflects the whole business rather than one channel's price list.

What every price change is checked against

• Contribution after all costs. Commission and shipping on the channel in question, expected returns, advertising spend from Google Ads and Meta Ads, and product cost from the ERP (Logo Tiger, Netsis, Mikro or SAP Business One).
• Your margin floor. The minimum contribution your business accepts for that product or category, set with your team during SYNC configuration. Where a proposal and the floor disagree, the floor wins, and the fact that it did is recorded rather than silent.
• Stock cover. A price cut on a product with only a few days of cover can turn a margin decision into a stockout. A price rise on a product with excess stock can make the overstock worse. Stock is read in days or weeks of cover according to your own thresholds.

Three proposed price changes, three outcomes

All three cuts look reasonable on a price list. Only one survives both checks. SKU B would sell at a loss on every unit. SKU C stays above the floor, but cutting the price on a product that is about to run out spends margin on demand the stock cannot meet.

Questions it answers

• If we match this price on Trendyol, what do we keep per unit after commission, shipping, returns and ads?
• Which proposed price changes would take a product below our margin floor?
• Which products should not be discounted because stock cover is already short?
• Where would a price rise help clear the wrong product or protect a constrained one?
• Is the same price change acceptable on Hepsiburada but not on Amazon, because the cost structure differs?

Who uses it, and how

Pricing decisions touch several teams at once. The pricing or e-commerce team proposes the change. Marketing may be spending to drive traffic to that product. Operations owns the stock that has to carry the demand. Finance owns the margin target.

SmartPricing runs on the same synchronized model for all of them, so the check uses one version of cost, stock and contribution. SYNC AI routes the result by role: the person proposing the price sees whether it passes, and the people whose numbers it affects see why.

Our article on detecting inventory risk before it becomes lost revenue explains why stock has to be part of the pricing conversation rather than a separate report.

The aim is simple: the margin or stock problem a price change would cause should be visible before the change is made, not discovered a week after it went live.

How it fits with the other workflows

SmartPricing is one of the DataSync add-ons, and every add-on is included in every plan. It works alongside the others:

• Order Profitability shows which products need a price review in the first place.
• The Promotion Calculator handles temporary campaign prices before you join a marketplace campaign.
• Remittance confirms that the commission and deductions used in the check are what the marketplace actually charged.