Hepsiburada integration analytics and profit analytics

Why connect Hepsiburada to the rest of your data

Hepsiburada reports what happened on Hepsiburada. To decide whether a product should be pushed, repriced or put into a campaign there, you also need its product cost from the ERP, the advertising spent to support it, the stock available to sell, and how the same product performs on Trendyol, Amazon, N11 or your own store.

DataSync synchronizes Hepsiburada into one model with those sources. Hepsiburada sales, commission, returns and payouts are then read through the same definitions, thresholds and KPIs as every other channel, and interpreted against how your business actually works.

How the Hepsiburada connection works

1. Authorise. You authorise DataSync with your Hepsiburada merchant account, using API keys, OAuth or a service user depending on what the platform provides.
2. Map. Item codes, warehouses and channels are matched to your DataSync model. Presets exist for common platforms.
3. Sync. Data arrives through real-time webhooks where the platform offers them and scheduled batches where it does not. Deltas reconcile nightly.
4. Use. Hepsiburada appears as a source in reports, rules and SYNC AI answers, with its own freshness indicator.

Before you connect

A connection is quicker when three things are ready: access to your Hepsiburada merchant account for the authorisation step, a clear list of the item codes your ERP uses for the same products, and an agreed view of which warehouses and channels should be treated separately. That is what the mapping step relies on.

DataSync assesses your sources before anything is built. Implementations fail on data nobody checked, not on software, so each dataset is reviewed for readiness first and the work is sequenced by what matters most to the business and by what is actually ready. SYNC configuration, where your organization structure, business rules, stock thresholds, KPIs and report formats are defined, begins after the required API connections are completed. A typical launch takes three weeks end to end.

Decisions that become possible once Hepsiburada sits next to ERP, ads and stock

• Which Hepsiburada products are profitable after every cost. Order Profitability reads each order after commission, shipping, returns, ad spend and ERP product cost.
• Whether Hepsiburada payouts match the orders. Remittance matches each settlement back to orders, commission, returns and deductions, and shows what is still open.
• Whether a campaign is worth joining. The Promotion Calculator shows what a Hepsiburada campaign price leaves per unit and how much extra volume it needs.
• Whether a price change holds up. SmartPricing checks a proposed price against your margin floor and stock cover before it goes live.
• Which channel should carry a product. The same SKU is compared on Hepsiburada and Trendyol under each channel's own cost structure.

Hepsiburada alongside your other channels

Because every connected channel shares one model, a question like which products earn more on Hepsiburada than on Trendyol, after commission and returns, has a single answer that every team works from. SYNC AI uses that context to route the relevant risks and actions to the people responsible: the e-commerce team sees SKU and channel detail, finance sees the payout and contribution picture.

The Munchkin Türkiye case study describes how bringing several channels into one connected view reduced manual reconciliation work.